New York, NY, 4/12/21:
The Mom’s Choice Awards® has named Waterline Toys’ debut products – SkimBe and Skim to the Pin- as winners of the prestigious Gold Award in the “Best In Family-Friendly Products” category.
This evaluation process uses a propriety methodology in which entries are scored on a number of elements including production quality, design, educational value, entertainment value, originality, appeal, and cost.
"We are thrilled to earn this award from Mom’s Choice, Honoring Excellence,” says Sheri Morgan, Owner of Waterline, “especially since Q4 2020 marked our entry into the toy industry, with SkimBe and Skim to the Pin as our debut products.”
To be considered for an award, each entrant submits five (5) identical samples for testing. Entries are matched to evaluators in the MCA database. Evaluators are bound by a strict code of ethics not only to ensure objectivity, but also to ensure that the evaluation is free from manufacturer influence. The five evaluations are submitted to the MCA Executive Committee for final review and approval.
"Our aim to introduce families and educators to best-in-class products and services,” explains Dawn Matheson, Executive Director of the Mom’s Choice Awards. “We have a passion to help families grow emotionally, physically and spiritually. Parents and educators know that products and services bearing our seal of approval are high-quality and also a great value. The MCA evaluation program is designed to incorporate the expertise of scientists, physicians and other specialists; but we also engage parents, children, educators, and caregivers because they are experts in knowing what is best for their families.”
“We’re also delighted with both consumer and trade response to SkimBe and its Skim To The Pin game,” added Ms.Morgan, “given its unique appeal as an outdoor toy that’s truly year-round, equally fun in the water as well as the ice and snow.”